The ads for Hard Mountain Dew will air on streaming, the internet, and social media in the areas where it is presently available, but the campaign is anticipated to grow as new states are added. can Mix Pack featuring three cans of each flavor,' according to the brands website. It contains zero caffeine, no added sugar, 2.2g of total carbs, and is 100 calories per 12 oz. In addition, 'Hard MTN Dew will be available in 24oz. MTN DEW lovers of legal drinking age can experience the bold, citrus flavors of the soft drink they know and love with 5 alcohol by volume (ABV). According to Stanford, these lulls are mostly caused by the regulations governing alcohol delivery, which vary from state to state, and each demand that alcohol distributors get certain federal permissions and commercial licenses. It comes in four different flavors, including original, watermelon, black cherry and baja blast, and has 100 calories per 12 ounce serving. Size: 12oz Cans Proof: 10 (5 ABV) Origin: United States Distillery: Boston Beer Co. Best Sellers Rank: 70,256 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food) 655 in Soda Soft Drinks. packs a noticeable punch, you might be a bit let down (I may or may not have ended up mixing. The distribution of Hard Mtn Dew might be slower than fans would prefer, despite its historic release. Package Dimensions : 15.63 x 5.47 x 4.96 inches 10.43 Pounds. The company has successfully targeted these groups in the past by introducing a variety of affinity goods, such as Mtn Dew Game Fuel and camouflage soda cans. But there’s a catch: for the time being, HARD MTN DEW is only offered in Florida, Tennessee, and Iowa, with other states following shortly after.Īccording to Stanford, the core customer group is primarily filled with young men in their mid-30s and younger who like hunting, fishing, and playing video games. We’re pleased to say that they’ve nailed it, paying homage to the originals in a way that will be identifiable to aficionados of the soft drink while giving it the type of pleasantly bitter bite that beer lovers appreciate. The Boston Beer Company’s updated version of the Dew is a healthier option than some of its sugar-heavy rivals because it has just 100 calories per serving and no added sugar or caffeine. Not only do consumers enjoy the taste of MTN DEW, but the soft drink was originally developed to be a mixer for spirits, thus the two drinks go well together. This is wonderful news for the beer industry.Įach can have a 5 percent alcohol by volume (ABV) content and is available in single-serving sizes of 24 ounces or in a “Mix Pack” size that comprises 12 ounces of each flavor, including MTN DEW®, Baja Blast®, Black Cherry, and Watermelon. The Boston Beer Company recently revealed the introduction of HARD MTN DEW®, providing the renowned soft drink an additional (21+) kick. You can purchase Hard Mountain Dew in 24-ounce single-serve cans and in 12-pack Mix Packs, which include 12-ounce cans of the different flavors.
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